Archive for the ‘Field Studies’ Category

Field Studies: Boral

Wednesday, July 16th, 2008

Jacky Winter Artist Karl Kwasny makes the front page of this morning's 'The Australian' newspaper for his just released agitator artwork wrap for Boral:

boral01

A big shout-out the wonderful folks at Brave New World in Sydney who thought up and commissioned the piece, and a bigger shout out to the even braver people over at Boral for getting on board with the idea to begin with!

This was a really fun job to work on, especially with CD Yanni Pounartzis and Head of Art Guy Collins on board. With a clear brief that included ample reference of both Karl's work and other inspiration, it was refreshing for Karl to be able to go wild with it. Seeing Karl take things from an initial pencil sketch to the final was very inspiring, and with the permission of Brave, I am posting some of the stops that we made along the way. Enjoy!

First Pencil from Karl
Refined pencil sketch on dieline for vinyl wrap. For the vinyl application, the entire drum had to be split into a left and right hand side. Another thing to consider would be that these would be rotating, therefore type was only to appear on one side.
Here we can see both sides of the artwork in a refined sketch, along with a nominated colour palette to begin finals.
Initial Colouring. Whoa!
The colours taken down a notch. It was important to have the corporate Boral colours of Green and Yellow present.
The final artwork, ready to roll. Pun intended.
Artwork In Situ
...and the other side.

Posted in Agency News, Field Studies, In The Wild, Karl Kwasny | 1 Comment »